Why Financial Advisers Avoid Sustainable Investing
with Maria Maisuradze
Why do so many financial advisers still struggle to discuss sustainable investing—even when their clients are asking for it? Chris talks to Maria Maisuradze, CFA, founder and CEO of ED4S and creator of AdviserSim. Maria shares the revealing results of her mystery-shopping exercise: advisers overlooked clear signals, changed the subject and, in some cases, failed to recommend suitable products despite having completed specialist training.
